Research on Kakobuy Shopping Agent User Satisfaction Data in Spreadsheets and Strategies for Improvement

2025-04-28

This study investigates user satisfaction with the Kakobuy shopping agent service through data collection and analysis in spreadsheets. Using a survey-based approach, we identify key factors affecting customer satisfaction and propose targeted strategies to enhance service quality and overall user experience.

1. Methodology

1.1 Data Collection

A comprehensive questionnaire was distributed to active Kakobuy users, focusing on:

  • Order processing efficiency
  • Product quality assessment
  • Customer service responsiveness
  • Shipping and delivery experience
  • Pricing satisfaction

1.2 Data Organization

All responses were systematically organized in Google Spreadsheets with the following columns:

User ID Satisfaction Score (1-5) Service Aspect User Comments

2. Satisfaction Analysis

Key Findings from Spreadsheet Analysis

  1. Timeliness Issues: 35% of complaints related to delayed order processing
  2. Communication Gaps: 28% of dissatisfied users cited poor communication during order tracking
  3. Product Expectations: 22% dissatisfaction stemmed from mismatched product expectations

2.1 Satisfaction Model Application

Using the Kano model, we classified user needs into categories:

Must-be: Basic agent service requirements
One-dimensional: Features proportional to satisfaction
Attractive: Unexpected elements that delight users

3. Improvement Strategies

Proposed Action Items

3.1 Service Process Optimization

Implement automated order status updates and estimated processing timelines in the purchasing workflow.

3.2 Quality Assurance Program

  • Establish vendor rating system
  • Implement pre-shipment verification checklist

3.3 Enhanced Communication

Create dedicated communication channels for order updates and implement AI chatbot for common inquiries with human escalation path.

3.4 Digital Experience Enhancement

Redesign user dashboard in Kakobuy platform integrating:

Real-time tracking | Satisfaction feedback mechanisms | Visual timeline of order progress

4. Implementation Plan

The proposed strategies are prioritized based on impact vs. implementation effort analysis from the data below:

High Impact   | Process Automation | Vendor Rating System
Medium Impact | Chatbot     | Dashboard Update
Low Impact    | New Packaging | Loyalty Program
    

Next Steps:

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