1. Dynamic Promotion Strategy
Implement tiered discounts (e.g., "15% off $100+, 20% off $200+") via spreadsheet-modeled scenarios to preserve margins while incentivizing larger carts.
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This report assesses the effectiveness of Ezbuycn’s recent product procurement promotion campaign by analyzing key performance metrics captured in spreadsheets methodology. Data-driven insights highlight both the strengths and weaknesses of current strategies, followed by actionable optimizations.
| Key Metric | Result | Analysis |
|---|---|---|
| Sales Growth | +34% MoM | Peaked in Week 2; tapered due to stockouts. |
| New Customers | 28% of total | Social media ads outperformed email (CTR: 5.2% vs 2.1%). |
| Avg. Order Value | ↓12% | Discounted bulk items diluted margins. |
Implement tiered discounts (e.g., "15% off $100+, 20% off $200+") via spreadsheet-modeled scenarios to preserve margins while incentivizing larger carts.
Allocate budget to TikTok/Douyin based on outreach efficiency ratios calculated from historical CTR data.
Integrate live stock levels with sales forecasts using Sheets’ QUERY functions to prevent undersupply.
Quantitative spreadsheet analysis confirms Ezbuycn’s campaign successfully acquired new customers but reveals operational gaps. Applying these data-backed optimizations could lift ROI by an estimated 22% in subsequent campaigns while improving customer satisfaction.
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