Analyzing Okeyhaul's Purchasing Agent User Geographic Distribution in Spreadsheets for Market Expansion Strategy

2025-04-27
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Introduction

Understanding the geographic distribution of Okeyhaul's purchasing agent users is crucial for optimizing resource allocation and identifying growth opportunities. This research utilizes spreadsheet-based data analysis to examine demographic patterns, spending capacity, and regional preferences to inform market expansion decisions.

Methodology: Data Organization in Spreadsheets

Data Category Spreadsheet Implementation
User Geography City/Country columns with COUNTIF pivot tables
Purchase Frequency Monthly transaction logs with conditional formatting
Average Order Value (AOV) VLOOKUP-linked financial data with regional segmentation

Google Sheets' data visualization tools (heat maps, clustered column charts) were utilized to identify concentrations of high-value users and underserved markets.

Key Demographic Findings

  • APAC Dominance:
  • European AOV Lead:
  • LatAm Emerging Demand:
Heatmap of concentrated user areas

Market Potential Assessment Matrix

Region
Current Penetration
Growth Potential
Infra Support
Southern China
High
Medium
High
Western Canada
Medium
High
Medium

Regional Marketing Strategies

Tier 1 (Immediate Expansion)

Target:Tactics:

  • Localized mobile app with Bahasa interface
  • Halal product certification partnerships
  • COD payment integration through GoPay

Tier 2 (6-Month Horizon)

Target:Tactics:

  • Eco-friendly packaging premium option
  • DHL express lane collaboration
  • Evening delivery time windows

Implementation Roadmap

  1. Phase 1 (Q3):
  2. Phase 2 (Q4):
  3. Phase 3 (Q1 2025):

*All data points reflect 2024 Q2 metrics. Regional classifications follow UN Geoscheme.

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