Analysis and Optimization of Hoobuy's Proxy Purchase Logistics Costs in Spreadsheets

2025-04-27

Introduction

In the competitive world of proxy purchasing, optimizing logistics costs is crucial for maximizing profitability. This article explores how to analyze Hoobuy's logistics fee data—including shipping fees, insurance, and tariffs—using spreadsheet tools, and proposes a combination strategy to reduce expenses while maintaining delivery efficiency.

Data Collection and Organization

First, consolidate Hoobuy's logistics data into a structured spreadsheet with the following columns:

  • Shipping Method: Air freight, sea freight, express couriers (e.g., DHL, EMS).
  • Weight/Volume: Item metrics affecting cost calculations.
  • Destination Country: Region-specific tariffs and fees.
  • Base Freight Cost: Standard transport fees.
  • Insurance: Calculated as a percentage of item value.
  • Tariffs & Taxes: Customs duties based on product category.
  • Delivery Time: Estimated transit duration.

Use pivot tables or formulas like VLOOKUP/INDEX-MATCH

Cost Analysis Framework

1. Variable Segmentation

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