Evaluating Ezbuycn's Product Promotion Campaign Data in Spreadsheets & Optimization Recommendations-OK Spreadsheet-The best and new spreadsheet

1. Introduction

This analysis assesses the performance of Ezbuycn's proxy-shopping product promotion campaign using data tracked in spreadsheets. Key metrics include sales growth, revenue increase, and customer engagement during the campaign period.

2. Data Analysis Methodology

Timeframe:
Key Metrics:
Tools:
Visualization:

3. Campaign Performance Evaluation

3.1 Positive Outcomes

25.4% sales lift
18% increase
Higher conversion rate
Notable engagement with time-sensitive flash sales

3.2 Identified Improvement Areas

Discount sensitivity:
Promotion fatigue:
Underperforming channels:

Metric Pre-Campaign During Campaign % Change

Daily Units Sold 82 103 +25.6%

Average Order Value $28.40 $31.15 +9.7%

Mobile Conversion 1.8% 2.9% +61.1%

4. Data-Driven Optimization Recommendations

4.1 Strategy Adjustments

Tiered promotions:

Sequential messaging:
Product harmony deals:

4.2 Channel Optimization
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Metric	Pre-Campaign	During Campaign	% Change
Daily Units Sold	82	103	+25.6%
Average Order Value	$28.40	$31.15	+9.7%
Mobile Conversion	1.8%	2.9%	+61.1%