Ezbuycn Cross-Border Shopping Promotion: Performance Evaluation & Optimization Suggestions in Spreadsheets

2025-04-27

This report analyzes Ezbuycn's recent promotional campaign for proxy-shopping products using spreadsheet data analytics. We evaluate performance metrics including sales growth, revenue uplift, and customer engagement to identify successful elements and areas requiring improvement, concluding with actionable optimization recommendations.

1. Campaign Performance Evaluation

1.1 Key Performance Indicators

Metric Baseline During Campaign Growth Rate
Daily Sales Volume 1,152 units 2,897 units 151.5%↑
Average Order Value \$38.20 \$52.75 38.1%↑
New Customer Rate 12.3% 18.9% 6.6%↑
Cart Abandonment 42.1% 48.5% 6.4%↑

1.2 Strengths Identified

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