This report analyzes Ezbuycn's recent promotional campaign for proxy-shopping products using spreadsheet data analytics. We evaluate performance metrics including sales growth, revenue uplift, and customer engagement to identify successful elements and areas requiring improvement, concluding with actionable optimization recommendations.
| Metric | Baseline | During Campaign | Growth Rate |
|---|---|---|---|
| Daily Sales Volume | 1,152 units | 2,897 units | 151.5%↑ |
| Average Order Value | \$38.20 | \$52.75 | 38.1%↑ |
| New Customer Rate | 12.3% | 18.9% | 6.6%↑ |
| Cart Abandonment | 42.1% | 48.5% | 6.4%↑ |
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