Ponybuy Product Category Analysis & Optimization Strategy in Spreadsheets

2025-04-28

By systematically analyzing Ponybuy's procurement category data in spreadsheets and aligning with market trends, this report outlines data-driven strategies to optimize product offerings for enhanced sales performance.

1. Spreadsheet-Based Category Performance Analysis

Metric Top Category A Category B Low-Performing C
Sales Share (2023) 38% 22% 5%
YoY Growth +24% +8% -12%
Profit Margin 32% 18% 9%

Key Findings:

  • Category A demonstrates consistent high growth (24%) with premium margins (32%)
  • Category C shows negative growth
  • Cross-category analysis reveals 46% of SKUs contribute only 11% of revenue

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