In today's competitive global e-commerce landscape, data-driven decision making has become paramount for businesses engaged in cross-border purchasing agent services like Wegobuy. This article examines how to effectively consolidate sales channel data in spreadsheet platforms to optimize distribution networks and explore expansion strategies.
The first critical step involves creating a comprehensive data integration system in spreadsheets (Google Sheets or Excel) with the following components:
| Channel Type | ROI Metric | Growth Potential |
|---|---|---|
| Major Marketplaces | 15-18% | ★★★☆☆ |
| Social Commerce | 22-25% | ★★★★☆ |
Our analysis should incorporate both quantitative metrics (conversion rates, AOV, CAC) and qualitative factors (consumer trends, payment preferences) to thoroughly evaluate channel viability.
Three strategic directions emerge from the data analysis:
The action plan for Q3-Q4 should include:
Systematic integration of Wegobuy's sales data in spreadsheets enables identification of hidden opportunities in existing channels while scientifically planning expansion. The recommended phased approach balances growth with risk management - expand sales channels through reliable distribution advantages progress step by step.
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