Analisi Visuale e Previsione di Trend dei Dati di Vendita di Prodotti su TaoBao in Spreadsheets

2025-04-28
THE NORTH FACE Down jacket（28 styles）-0234
THE NORTH FACE Down jacket（28 styles）-0234
$30.42
AirPods 3-0102
AirPods 3-0102
$7.64
Jordan 4 Retro (40 color)-0001
Jordan 4 Retro (40 color)-0001
$34.72
New Balance 9060 series (20 style)-0011
New Balance 9060 series (20 style)-0011
$38.89
2024 New Jordan 4 (12 colors)-0010
2024 New Jordan 4 (12 colors)-0010
$38.89
Rolex watches (3 qualities 14 styles)-0396
Rolex watches (3 qualities 14 styles)-0396
$52.78
GOYARD Fashion bags-0182
GOYARD Fashion bags-0182
$9.58
Balenciaga Triples (7 styles) -0515
Balenciaga Triples (7 styles) -0515
$83.33
UGG CLASSIC MINI（27 Style）-0013
UGG CLASSIC MINI（27 Style）-0013
$25
Louis Vuitton fashion bag-0185
Louis Vuitton fashion bag-0185
$48.61
Louis Vuitton LV belt（36 style）-0246
Louis Vuitton LV belt（36 style）-0246
$11.81
Apple iPhone 17 Pro Max 512GB-4745
Apple iPhone 17 Pro Max 512GB-4745
$180.42
Apple AirPods 4 (with active noise cancellation) with wireless charging case (USB-C)-4744
Apple AirPods 4 (with active noise cancellation) with wireless charging case (USB-C)-4744
$16.53
Canada Goose new high-end down jacket short shiny-4313
Canada Goose new high-end down jacket short shiny-4313
$133.33
AMIRI MA-1-0024
AMIRI MA-1-0024
$72.22
Burberry Down jacket-0827
Burberry Down jacket-0827
$38.89
UGG Tazz comfortable soft fashion wear height increase warm-4500
UGG Tazz comfortable soft fashion wear height increase warm-4500
$34.72
Jordan 4 anti-slip wear-resistant mid-top retro basketball shoes-4241
Jordan 4 anti-slip wear-resistant mid-top retro basketball shoes-4241
$123.33
Apple Air Pods Max (USB-C)-4841
Apple Air Pods Max (USB-C)-4841
$97.08
Apple AirPods Pro 3 Bluetooth Earphones with MagSafe Charging Case (USB-C)-4743
Apple AirPods Pro 3 Bluetooth Earphones with MagSafe Charging Case (USB-C)-4743
$17.92

Introduzione

Nell'era del digitale, l'analisi dei dati di vendita rappresenta uno strumento cruciale per i merchant di TaoBao. La visualizzazione efficace delle metriche chiave come volume delle vendite, fatturato, e valutazioni degli utentiSpreadsheets

Strumenti di Analisi

「Per trasformare i dati in decisioni, useremo:」
  • Tabelle pivot: per aggregare dati per categoria, periodo temporale, etc.
  • Grafici a linee: tracciare l'andamento delle vendite nel tempo.
  • Istogrammi: confrontare performance tra diversi prodotti.
Esempio di dashboard in Spreadsheets
Fig. 1 - Dashboard con tabelle pivot e grafici dinamici

Case Study: Categorie di Prodotti

CategoriaVendite (¥)Crescita M/M
Elettronica1,250,000+12% ↗
Moda890,000+5% ↗
Casalinghi620,000-3% ↘

Dal confronto emerge chiaramente come l'elettronicacasalinghi

Tecniche di Previsione

Applicando la funzione FORECAST 

=FORECAST(B2, A2:A100, B2:B100)

Implementazione Pratica per i Merchant

  1. Segmentazione: filtrare per fasce d'utenza con valutazioni ≥4.5⭐
  2. Timing promozionale: allineare sconti ai picchi storici
  3. A/B test: confrontare layout di prodotto via histogrammi

Analisi senza strutture complesse di Big Data è già oggi accessibile a tutti gli seller!

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