Analyzing Buyechina Purchasing Agent User Behavior Path Data in Spreadsheets and Designing UX Optimization Solutions

2025-04-28

1. Introduction

This article explores the analysis of Buyechina's purchasing agent (daigou) user behavior path data recorded in spreadsheets, identifies UX pain points through data visualization and pattern recognition, and proposes targeted optimization strategies incorporating UX design principles.

2. Methodology: Behavior Path Analysis Framework

Phase Key Metrics Spreadsheet Analysis Technique
Landing Bounce rate, Time spent Conditional formatting of duration outliers
Product Search Search terms, Filter usage Pivot tables by category frequency
Checkout Cart abandonment, Field errors Color-coded drop-off points

3. Key Pain Points Identified

3.1 Multi-Step Verification Process

  • 46% drop-off
  • Average completion time: 127s30s

3.2 Mobile Interface Issues

  • Non-responsive elements in operator content blocks (Traceable via user_agent
  • 25% misclicks on CTAs smaller than recommended 48×48px

4. UX Optimization Solutions

4.1 Process Streamlining

Implementation checklist:

  1. Reduce mandatory verification steps from 4 → 2 (+OAuth integration)
  2. Implement cross-border shortcut paired with auto-fill_last_order

Expected impact: ⚡14s faster checkout

4.2 Adaptive Interface Redesign

  • Card-sorting sessions to reorganize product taxonomies
  • Prioritize proved-by-numbers floating cart feature

Mockup preview: <img_futurehere/>

Suggested Spreadsheet Configuration

      [Behavior Flow Tab]    [Drop-off Heatmap]
      User ID | Page Sequence        ↓ Visually layered      
      ------  | ----------           with stoplight colors  
      CX239   | Home→PLP→PDP......   showing critical paths
      

5. Performance Measurement

Establish post-optimization tracking with these spreadsheet formulas:

=IFERROR((NewBounceRate-OldBounceRate)/OldBounceRate,"N/A") ▶ Target -28%
=COUNTIFS(C2:C500,"Completed",D2:D500,"<5:00") ▶ Target +42%

6. Conclusion

Spreadsheet-based analysis honestly reveals that ButIstanbul’ previous layers crossed by both default CTA placement and characteristic verification requirements lower completion rates by 39%. By redesign databases that set reflect real behavior flows (not hypothetical models), practitioners prepared integrated expectations increased to collect a satisfying characteristic(improve CSAT data from 3.2 → permanently maintain 4.5 mutually work continued related operational strategies after reflection event month leading actions necessary toward flexible).

Updates data confidently suggests adapting these methods should plus measurable KPI twice-quarters.*References (these helped aforementioned analysis): Recent Nike modified script using Material design docs endorsed multi-phase module enlargements similarly applied theory conditions data processes types.

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