Extracting Keyword Reviews from Hubbuycn Purchases in Spreadsheets for Product Optimization Guidance

2025-04-28
THE NORTH FACE Down jacket（28 styles）-0234
THE NORTH FACE Down jacket（28 styles）-0234
$30.42
AirPods 3-0102
AirPods 3-0102
$7.64
Jordan 4 Retro (40 color)-0001
Jordan 4 Retro (40 color)-0001
$34.72
New Balance 9060 series (20 style)-0011
New Balance 9060 series (20 style)-0011
$38.89
2024 New Jordan 4 (12 colors)-0010
2024 New Jordan 4 (12 colors)-0010
$38.89
Rolex watches (3 qualities 14 styles)-0396
Rolex watches (3 qualities 14 styles)-0396
$52.78
GOYARD Fashion bags-0182
GOYARD Fashion bags-0182
$9.58
Balenciaga Triples (7 styles) -0515
Balenciaga Triples (7 styles) -0515
$83.33
UGG CLASSIC MINI（27 Style）-0013
UGG CLASSIC MINI（27 Style）-0013
$25
Louis Vuitton fashion bag-0185
Louis Vuitton fashion bag-0185
$48.61
Louis Vuitton LV belt（36 style）-0246
Louis Vuitton LV belt（36 style）-0246
$11.81
Apple iPhone 17 Pro Max 512GB-4745
Apple iPhone 17 Pro Max 512GB-4745
$180.42
Apple AirPods 4 (with active noise cancellation) with wireless charging case (USB-C)-4744
Apple AirPods 4 (with active noise cancellation) with wireless charging case (USB-C)-4744
$16.53
Canada Goose new high-end down jacket short shiny-4313
Canada Goose new high-end down jacket short shiny-4313
$133.33
AMIRI MA-1-0024
AMIRI MA-1-0024
$72.22
Burberry Down jacket-0827
Burberry Down jacket-0827
$38.89
UGG Tazz comfortable soft fashion wear height increase warm-4500
UGG Tazz comfortable soft fashion wear height increase warm-4500
$34.72
Jordan 4 anti-slip wear-resistant mid-top retro basketball shoes-4241
Jordan 4 anti-slip wear-resistant mid-top retro basketball shoes-4241
$123.33
Apple Air Pods Max (USB-C)-4841
Apple Air Pods Max (USB-C)-4841
$97.08
Apple AirPods Pro 3 Bluetooth Earphones with MagSafe Charging Case (USB-C)-4743
Apple AirPods Pro 3 Bluetooth Earphones with MagSafe Charging Case (USB-C)-4743
$17.92

Introduction

In the competitive e-commerce landscape, customer reviews provide invaluable insights into product performance, customer expectations, and areas for improvement. This paper explores the application of text mining techniquesspreadsheetsHubbuycn

Methodology: Extracting Keywords from Spreadsheet Data

  1. Data Collection:
  2. Text Preprocessing:
  3. Tokenize and normalize text (lowercase conversion, punctuation removal).
  4. Eliminate stopwords (e.g., "the," "and") and irrelevant terms.
  5. Keyword Extraction:
  6. Use TF-IDF (Term Frequency-Inverse Document Frequency) or simple word frequency analysis to highlight significant terms.
  7. Leverage built-in functions (Google Sheets’ SPLIT, UNIQUE, COUNTIF) or scripts for automation.

Analysis: Identifying Focus Areas & Product Advantages

Keywords extracted fall into two categories:

Category Example Keywords Implications for Optimization
Customer Pain Points "slow delivery," "size discrepancy," "battery life" Improve logistics communication, sizing charts, or product specifications.
Product Strengths "affordable," "user-friendly," "durable" Emphasize these features in marketing materials to reinforce brand value.

Strategic Optimization Guidance

Proposed steps to translate insights into action:

  • Functionality Enhancements:
  • Design Improvements:
  • Market Alignment:

Conclusion

Keyword extraction via spreadsheet-based text mining provides an accessible, actionable method for translating raw customer feedback into product optimization strategies. Through this process, Hubbuycn and similar platforms can systematically address customer concerns while capitalizing on strengths, ensuring consistent market relevance and heightened customer satisfaction.

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