Analyzing Ponybuy’s Product Category Data in Spreadsheets & Optimization Strategies

2025-04-28
THE NORTH FACE Down jacket（28 styles）-0234
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AirPods 3-0102
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Jordan 4 Retro (40 color)-0001
Jordan 4 Retro (40 color)-0001
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New Balance 9060 series (20 style)-0011
New Balance 9060 series (20 style)-0011
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2024 New Jordan 4 (12 colors)-0010
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Rolex watches (3 qualities 14 styles)-0396
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GOYARD Fashion bags-0182
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Balenciaga Triples (7 styles) -0515
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UGG CLASSIC MINI（27 Style）-0013
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Louis Vuitton fashion bag-0185
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Louis Vuitton LV belt（36 style）-0246
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Apple iPhone 17 Pro Max 512GB-4745
Apple iPhone 17 Pro Max 512GB-4745
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Apple AirPods 4 (with active noise cancellation) with wireless charging case (USB-C)-4744
Apple AirPods 4 (with active noise cancellation) with wireless charging case (USB-C)-4744
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Canada Goose new high-end down jacket short shiny-4313
Canada Goose new high-end down jacket short shiny-4313
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AMIRI MA-1-0024
AMIRI MA-1-0024
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Burberry Down jacket-0827
Burberry Down jacket-0827
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UGG Tazz comfortable soft fashion wear height increase warm-4500
UGG Tazz comfortable soft fashion wear height increase warm-4500
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Jordan 4 anti-slip wear-resistant mid-top retro basketball shoes-4241
Jordan 4 anti-slip wear-resistant mid-top retro basketball shoes-4241
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Apple Air Pods Max (USB-C)-4841
Apple Air Pods Max (USB-C)-4841
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Apple AirPods Pro 3 Bluetooth Earphones with MagSafe Charging Case (USB-C)-4743
Apple AirPods Pro 3 Bluetooth Earphones with MagSafe Charging Case (USB-C)-4743
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1. Introduction

As a global purchasing agent, Ponybuysales share, growth rate, and profit contribution

2. Spreadsheet-Based Data Analysis

Key Metrics Tracking:

  • Sales Distribution:
  • Growth Trends:
  • Profitability:

Visualization Tools:

Leverage:

  1. Pivot tables to aggregate category performance.
  2. XY scatter plots to identify high-growth/high-profit clusters.
  3. Trend lines for forecasting demand shifts.

3. Market-Aligned Optimization Framework

Category Action Criteria Example
Phase Out < 5% sales share and declining growth Legacy electronics accessories
Promote Top 20% profit contributors Designer collaboration items
Introduce Aligned with trending searches (e.g., Google Trends) Eco-friendly travel gear

4. Implementation Roadmap

Phase 1 (0-3 months):

Conduct Pareto analysis to identify the 20% of categories driving 80% of profits.

Phase 2 (3-6 months):

Negotiate supplier terms for high-potential categories (e.g., skincare mini-sets).

Ongoing:

Monthly refresh of spreadsheet dashboards with new platform data (e.g., TikTok virality scores).

5. Expected Outcomes

Projected 12-18% uplift

  • Reduced inventory costs from trimmed underperformers
  • Higher conversion rates via trend-responsive assortments

Note: Always A/B test new category introductions before full-scale rollout.

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