Understanding China's Daigou Phenomenon

Daigou, which translates to "surrogate shopping," is a popular practice in China where individuals or services purchase goods overseas and ship them back to China. This trend has emerged due to the increasing demand for foreign products among Chinese consumers who seek higher quality, authenticity, and unique items not readily available in the domestic market.

Recently, Daigou has expanded beyond individual shoppers to include professional services and platforms like ACbuy, which streamline the process of purchasing and delivering international goods. These platforms often specialize in regions such as North America, Australia, Europe, and Japan, offering a wide range of products from baby formula and vitamins to luxury brands.

The rise of Daigou has been bolstered by China's booming e-commerce industry and the growing middle class's increased purchasing power. As a result, Daigou not only caters to individual consumer needs but also supports small businesses and entrepreneurs by providing a vital channel for reaching international markets.