With the rise of e-commerce and daigou (shopping agent) platforms, consumer protection has become a critical issue in the digital marketplace. These platforms have revolutionized the way consumers shop, offering convenience and access to global products. However, they also present unique challenges in enforcing consumer rights.

Consumer Protection Laws in Practice

In most countries, consumer protection laws are designed to safeguard buyers from fraudulent practices, unfair trade, and substandard products. These laws are applicable to both traditional and online shopping channels. In the context of e-commerce and daigou platforms, several key consumer rights are typically enforced:

• Right to Information:
• Right to Refund/Return:
• Right to Privacy:
• Right to Redress:

Challenges in Enforcing Consumer Rights

Despite the existence of consumer protection laws, there are several challenges in their implementation on daigou and e-commerce platforms:

1. Cross-Border Transactions:
2. Third-Party Sellers:
3. Product Authenticity:
4. Language Barriers:
5. Dispute Resolution Costs:

Recommendations for Improvement

To enhance consumer protection on daigou and e-commerce platforms, the following measures are recommended:

• Strengthen Regulations:
• Platform Accountability:
• Consumer Education:
• Improved Algorithms:
• Efficient Dispute Resolution:

In conclusion, while consumer protection laws provide a framework for addressing shopping disputes, their implementation on daigou and e-commerce platforms faces significant challenges. Addressing these issues requires a collaborative effort between governments, platform operators, and consumers.