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In the dynamic landscape of cross-border e-commerce, Amazon remains a dominant platform with diverse marketplaces catering to unique consumer bases. By analyzing sales data across different Amazon marketplaces and product categories in spreadsheets, sellers can uncover actionable insights to refine their international expansion strategies.
Spreadsheets enable sellers to dissect sales data by critical dimensions:
| Marketplace | Top Category | Avg. Price Range | Market Share % |
|---|---|---|---|
| Amazon US | Electronics | $75-$150 | 32% |
| Amazon DE | Home & Kitchen | €25-€60 | 18% |
Post-pandemic, Japan’s "premium home office"VLOOKUP
EU markets penalize non-eco-friendly packaging (noted in negative review sentiment analysis), necessitating pivot strategies visible via spreadsheet sentiment scoring.
Spreadsheets transform raw Amazon data into a strategic compass. By leveraging functions like INDEX-MATCH
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